The “optics”—the visuals—of patent portfolios are often valued more than actual patent quality. Numbers of patents, patent claims, etc. may be prioritized over patent quality. Big companies are sometimes expert at playing this game. However, those wishing to create valuable patents need to address other factors, including:
Prior Art Searching
Was the patent prior art searched and if so, how extensively?
Was the non-patent prior art searched at all and if so, how extensively?
Did the inventor / assignee leave the searching up to the patent office?